PLIN Privacy Policy
LifeFesta Inc. (hereinafter referred to as the "Company" or "we") places great importance on protecting the personal information of all members using the PLIN platform (hereinafter, the “Platform”). We comply with personal information protection laws such as the Personal Information Protection Act and other relevant legal requirements. This privacy policy applies to the services provided by the Company and outlines the following:
Data subjects may access certain features of the service, such as map browsing, without creating an account. However, in order to use membership-based features such as point payback benefits or personalized recommendations based on individual interests and preferences, users are required to register. In such cases, the Company collects only the minimum personal information necessary to provide the service smoothly.
Member Information
① Collected Items: Mobile phone number, gender (optional), date of birth (optional)
② Purpose of Collection and Use: To identify users for service access, respond to customer inquiries, and provide personalized services by analyzing user interests, preferences, and behavioral patterns
③ Retention and Use Period: Until the user withdraws membership or the purpose is fulfilled
Information Generated and Collected During Service Use
① Collected Items: Receipt images and related details (store name, purchase date and time, purchased items, amount, etc.), location information (optional), reward accumulation and usage history, event participation records, and user activity data
② Purpose of Collection and Use: To identify users and prevent misuse of the service, to verify receipts for reward accumulation and settlement, to provide location-based information, and to deliver personalized services based on the user’s interests, preferences, and behavioral patterns
③ Retention and Use Period: Until the user withdraws membership or the purpose is fulfilled
Information Generated and Collected During Service Use
① Collected Items: Service usage records, access logs, IP address, cookies, online identifiers (advertising ID, UUID, and other user-specific identifiers)
② Purpose of Collection and Use: Detection of abnormal activities, service improvement analysis, tracking user interests, preferences, and tendencies to provide personalized services
③ Retention and Use Period: Until the user withdraws membership or the purpose is fulfilled
PLIN collects personal information through the following methods:
- When users agree to the collection and enter information during sign-up and service use
- When users provide personal information during customer service inquiries via app, email, phone, or fax
- When personal information is collected during service use
- When personal information is provided through affiliated services or organizations
As a rule, PLIN processes personal information according to predetermined retention and usage periods. However, the following information is retained for the specified duration due to legal or internal reasons:
- If a user has not accessed the service for one year, the Company will notify the user in advance, and the personal information will be stored separately in accordance with Article 39-6 of the Personal Information Protection Act.
- To prevent fraudulent actions such as repeated membership withdrawals and re-registrations for economic gain (e.g., misuse of discount coupons and event benefits), mobile phone verification information will be retained for 6 months after membership withdrawal.
PLIN may delegate some personal information processing tasks to ensure smooth service provision. The Company supervises the entities handling personal information to ensure compliance with relevant laws.
- Microsoft Azure: Data storage
- Google Cloud Platform: Data storage and analysis
- Appsflyer: Data storage and analysis
User personal information is destroyed immediately after the purpose of collection and use is fulfilled (i.e., upon request for withdrawal, expiration of the service contract, or membership termination). However, if there is a legal obligation to retain information, it will be stored for a set period before being destroyed.
If personal information must be retained after the retention period or processing purpose has been fulfilled, as required by other laws, the data will be moved to a separate database or stored in a different location.
Personal information printed on paper will be shredded or incinerated, while electronically stored data will be deleted using technical methods to prevent recovery.
Users and legal representatives can request access, correction, deletion, or suspension of processing of their personal information at any time. However, withdrawing consent or deleting personal information may limit access to some or all services.
- View Personal Information: Profile
- Edit Personal Information: Profile > edit info
- Withdraw Consent: Profile > Customer Inquiry (Email Inquiry)
Alternatively, you can contact the administrator via email, and we will take action promptly.
- Customer Inquiries for Personal Information: contact@lifefesta.com
PLIN collects and uses behavioral information, such as users' mobile application visit history, to provide optimized personalized services and benefits, including online targeted advertising.
- Items Collected: Mobile application visit history, search history, other online activity, advertising identifiers, device information, advertising ID
- Purpose of Collection: Providing personalized services (including advertisements) based on user interests and preferences
- Retention Period and Processing of Behavioral Information: Retained for at least 2 years from the date of collection and then deleted
We take the following measures to prevent loss, theft, leakage, alteration, or damage to users’ personal information:
Countermeasures Against Hacking, etc.
① We operate intrusion detection and prevention systems to prevent loss, theft, leakage, alteration, or damage of personal information due to hacking or virus attacks.
② We regularly back up important data to prepare for potential damage and use antivirus programs to prevent the leakage of personal information and important data.
③ Sensitive personal information is encrypted during transmission over the network to ensure secure data transmission.
Minimizing and Training Personal Information Handlers
① We limit the number of personal information handlers to relevant staff and control access rights immediately when personnel changes occur.
② Regular personal information protection training is conducted for handlers to strengthen awareness of privacy protection.
For any inquiries, complaints, advice, or other privacy-related issues while using the service, please contact the Personal (Location) Information Protection Officer and department below. We will listen attentively to your concerns and respond promptly.
- Name: Chang-min Ahn
- Position: CTO
- Contact: contact@lifefesta.com
This Privacy Policy is effective as of July 25, 2025. Any changes made to the policy to reflect legal or service changes will be announced through a notice at least 7 days prior to the effective date.